What a load of shiitake

We were asked to wake the nation up to the impending price hikes and position Tesco Mobile as the people's champion. Our playful and disruptive lines mirrored people’s frustration around the country and helped them understand how much they could save with Tesco Mobile.

The campaign picked up 4X Creative Circle Awards:
Best Headline Across All Mediums - Silver
Best Writing for Outdoor Campaign - Silver
Best Writing for Press Campaign - Silver
Best Press Campaign - Silver

Within just one week of the campaign breaking, Tesco Mobile saw a three-point increase in brand consideration, driving the largest increase in market share ever recorded. The campaign also doubled the brand's social share of voice, a testament to the sheer talkability of the work.

The joy of waves

Many women don’t realise they have naturally beautiful waves, they just think their hair is unruly. For the first time, they can embrace their curls with Curlsmith’s new Effortless Waves. We picked five real women, gave them an editorial-style photoshoot, and captured the moment they discovered they had beautiful waves.

The campaign also made waves. Read the headlines in  RetailTimes, MarketingBeat, AdsOfTheWorld, AdsOfBrands.

Pedigree tracks

Sales of Pedigree wet food were in chronic decline, while a study warned that almost half of UK dogs were overweight. We had to change perceptions about the health benefits of Pedigree wet food, so we created Pedigree Tracks: a health-tracking app to tackle canine obesity. The app allows owners to create personalised profiles for their dogs, record exercise and find the perfect Pedigree diet.

Our YouTube film 'Go Dog' recieved over 1.1 million views.

So far the app has been downloaded 80,000+ times and sales of Pedigree wet food went up for the first time in five years.

Pedigree Tracks was also the winner at the Brand Republic Digital Awards and has been mentioned in many online publications.

No teeth? No problem

Sticky tape is a low-interest category, so we set out to create an interesting and quirky campaign. The idea, No Teeth – No Problem exploited the human tendency to bite tape from a roll. Even though the heroes of our ads have missing teeth, they still find it easy to wrap their presents beautifully with super-handy Scotch Tape pre-cut strips.

The TV spots were shot by the New York-based production team of Guy Shelmadine and Richard Farmer, who work under the collective title of Happy. The people in the TV spots were found during street-casting sessions in Vancouver and put through intensive rehearsals to capture a unique comic performance.

Modern living with a classical twist

Shot by Betsie Van Der Meer, the print ideas were based on old masterpieces; The Marriage of Arnolfini by Jan Van Eyck, Velazquez's Venus at her Mirror and Holbein’s Ambassadors.

Not only did our modern classics win the agency the Habitat account, it also bagged several shiny awards including:

Campaign Best Retail & Home Shopping - Silver Winner

John Caples Consumer Multimedia Campaign - Merit

MCCA Best Art Direction for Advertising Communications - Merit

MCCA Best Photography - Merit

The campaign is also featured in The A-Z of Visual Ideas: ‘How to Solve any Creative Brief by John Ingledew’.

Both the pitch win and the campaign made headlines.