Part of the team
Today’s world feels overwhelmed by crisis. Many, especially younger people, feel numbed and unsure their support matters. Our task was to turn that detachment into belonging, showing that supporting Médecins Sans Frontières means joining a team saving lives every day.
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https://lbbonline.com/news/Creative-Outpost-Post-It-Notes-Floris-Ramaekers?utm_source=UK+%26+Ireland&utm_campaign=c78448a3ba-EMAIL_CAMPAIGN_2026_03_10_10_06&utm_medium=email&utm_term=0_-c78448a3ba-455701721&mc_cid=c78448a3ba&mc_eid=b0eff16fec
What a load of shiitake
We were asked to wake the nation up to the impending price hikes and position Tesco Mobile as the people's champion. Our playful and disruptive lines mirrored people’s frustration around the country and helped them understand how much they could save with Tesco Mobile.
The campaign picked up 4X Creative Circle Awards:
Best Headline Across All Mediums - Silver
Best Writing for Outdoor Campaign - Silver
Best Writing for Press Campaign - Silver
Best Press Campaign - Silver
Within just one week of the campaign breaking, Tesco Mobile saw a three-point increase in brand consideration, driving the largest increase in market share ever recorded. The campaign also doubled the brand's social share of voice, a testament to the sheer talkability of the work.
#ShareHope
To highlight the plight of children around the world at risk of losing their childhood, we left thousands of ‘lost’ teddy bears on UK streets. Finders of the fluffy toys were encouraged to share a picture of the bear (named Hope) to help build awareness of the fact that a lost toy can be replaced, a lost childhood can’t.
The Parcellers
The Post Office wanted to drive greater parcel usage in an increasingly complex e-commerce landscape, where everyday senders and micro-shippers often feel overwhelmed by choice. Our challenge was to position the Post Office as the clear, confident solution.
We created The Parcellers - a cast of relatable, entertaining characters united by one simple need: to send a parcel.
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The joy of waves
Many women don’t realise they have naturally beautiful waves, they just think their hair is unruly. For the first time, they can embrace their curls with Curlsmith’s new Effortless Waves. We picked five real women, gave them an editorial-style photoshoot, and captured the moment they discovered they had beautiful waves.
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