What a load of shiitake

We were asked to wake the nation up to the impending price hikes and position Tesco Mobile as the people's champion. Our playful and disruptive lines mirrored people’s frustration around the country and helped them understand how much they could save with Tesco Mobile.

The campaign picked up 4X Creative Circle Awards:
Best Headline Across All Mediums - Silver
Best Writing for Outdoor Campaign - Silver
Best Writing for Press Campaign - Silver
Best Press Campaign - Silver

Within just one week of the campaign breaking, Tesco Mobile saw a three-point increase in brand consideration, driving the largest increase in market share ever recorded. The campaign also doubled the brand's social share of voice, a testament to the sheer talkability of the work.