TESCO MOBILE ‘FIXED PRICES’

We were asked to wake the nation up to the impending price hikes and position Tesco Mobile as the people’s champion.


Our playful and disruptive lines mirrored people’s frustration around the country and helped them understand how much they could save with Tesco Mobile.


RESULTS

Within just one week of the campaign breaking, Tesco Mobile saw a three-point increase in brand consideration, driving the largest increase in market share ever recorded. 


The campaign also doubled the brand's social share of voice, testament to the sheer ‘talkability’ of the work.



HONOURS & AWARDS

2022 Creative Circle Awards - Best Headline Across All Mediums - Silver.
2022 Creative Circle Awards - Best Writing for Outdoor Campaign - Silver.
2022 Creative Circle Awards - Best Writing for Press Campaign - Silver.
2022 Creative Circle Awards - Best Press Campaign - Silver.
















SOCIAL






CAMPAIGN TALKABILITY