#Z1HIDDEN wonders of the world

Thanks to the success of our UK Hidden campaign Sony teamed up with explorer Ed Stafford and launched Hidden 2 (a watery game of hide and seek on a global scale). Fans still followed clues across social channels but this time they guessed the remote locations of the 4 phones by dropping pins on Google Maps. The prize was a once-in-a-lifetime visit to the watery location and an Xperia Z1 to capture their adventure on. 

The game reached over 1 million people in just one week. Over one million engagements on Facebook and Twitter. More than 30,000 competition entries.

The game made the national news and was covered by notable industry media, including Campaign.