#Z1HIDDEN
To demonstrate that the new Xperia Z1 features the world’s best camera in a waterproof smartphone, we hid five Xperia Z1 in watery locations in five UK cities. Photo clues taken on the smartphones were released on socials. The first person to find the phone in each city took it home.
The competition made 4 million Twitter impressions, 2.5 million FaceBook impressions with 42,579 video views.
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It also made the national news, and notable industry media, including Campaign.
