Pedigree tracks

Sales of Pedigree wet food were in chronic decline, while a study warned that almost half of UK dogs were overweight. We had to change perceptions about the health benefits of Pedigree wet food, so we created Pedigree Tracks: a health-tracking app to tackle canine obesity. The app allows owners to create personalised profiles for their dogs, record exercise and find the perfect Pedigree diet.

Our YouTube film 'Go Dog' recieved over 1.1 million views.

So far the app has been downloaded 80,000+ times and sales of Pedigree wet food went up for the first time in five years.

Pedigree Tracks was also the winner at the Brand Republic Digital Awards and has been mentioned in many online publications.