Modern living with a classical twist

Shot by Betsie Van Der Meer, the print ideas were based on old masterpieces; The Marriage of Arnolfini by Jan Van Eyck, Velazquez's Venus at her Mirror and Holbein’s Ambassadors.

Not only did our modern classics win the agency the Habitat account, it also bagged several shiny awards including:

Campaign Best Retail & Home Shopping - Silver Winner

John Caples Consumer Multimedia Campaign - Merit

MCCA Best Art Direction for Advertising Communications - Merit

MCCA Best Photography - Merit

The campaign is also featured in The A-Z of Visual Ideas: ‘How to Solve any Creative Brief by John Ingledew’.

Both the pitch win and the campaign made headlines.