Finance

From credit cards to investing, we love the wonderful world of finance. Here's a selection of projects we’ve enjoyed working on.

Straightforward business banking
To launch Nationwide's new commercial banking solution we created these straight-talking ads. No frills, no fluff, no pictures. Just simple messaging from the no-nonsense building society.

The bank of tomorrow 
Like every big banking institution, BBVA is under threat from nimble digital banks. To compete and survive in this new era of finance, they need to rethink their offering. We created two brand purposes (both in research), positioning BBVA as the bank of tomorrow.  From its products to its advertising, the winning positioning will be injected into everything the bank does. 

Barclays e-finance
Part of an integrated B2B campaign for Barclays e-Finance. Our job was to introduce their new product (e-finance) to small online businesses. The innovative product allows small businesses to offer their customers finance deals in real time.

Shaping your building society
Print campaign highlighting the fact that when you're with Nationwide, you're not just a customer -  you’re a member helping to shape the society.

Helping Virgin Atlantic Flying Club members reach their goals
To give Virgin Atlantic Credit Card more relevance we shifted focus from product-led to more emotional benefits. Using multiple channels (including DM and email) we helped Flying Club members reach their travel ambitions.

Compare and save with Experian
Most people sleepwalk into a credit card deal - sticking with their bank, not realising they could save money by choosing a card through Experian. We created a stand-out DRTV ad (illustrated and animated by Paul Pateman) to wake the UK up to the fact that they can save money by comparing credit cards with Experian.

Anyone can be an investor
Campaign for TD Waterhouse Self Investing Pension, showing that anyone can take control of their pension fund.