eCRM

From creating new programmes to overseeing existing platforms, we love eCRM. If you need a team that knows eCRM inside and out, look no further. Errrr... actually do look further... then you’ll see some really cool stuff. 


Getting passengers ready for their trip
Virgin Atlantic passengers received the same generic email regardless of their destination.  So we created ‘Ready to Fly’, a series of personalised emails, drawing passengers closer to their destination. Employing data from their profile, and using dynamic content, passengers now only receive information for their up-and-coming trips. We had a lot of fun on this project and picked up a Travel Marketing Award.

Whatever it takes
To respond to Sony's expansion into professional lenses, Canon needed to grow its membership in its professional service (CPS). We created a new creative platform ‘Whatever it takes’. The idea tapped into the one thing pro-shooters have in common, respect for a great shot.  We celebrated the stories behind the shots through an integrated campaign, the main element being a series of targeted emails.

Live for the story
‘Live for the story’ was an existing creative platform at VCCP. Targeted at a generation of people who have grown up with photography and videography capabilities at their fingertips; whose idols are YouTubers and Instagrammers as much as footballers and movie stars. The platform moved Canon away from a brand famous for its hardware marketing, into a more emotional space, celebrating the occasions that make life meaningful and encouraging the new audience to play a part in storytelling these moments. During our time at VCCPme/VCCP, we oversaw the eCRM output of this new positioning. 

The Frying lady 

Three hundred egg sculptures, designed by globally renowned artists including Jeff Koons, Tracey Emin and Julian Schnabel, were hidden in Manhattan, as part of the Fabergé Big Egg Hunt. One of these designs was Virgin Atlantic’s creation – ‘The Frying Lady’.

Originally just an email brief, we pursued VAA to create a virtual egg hunt. Flying Club members were able to look for ‘The Frying Lady’, and other fabulous eggs for a chance to win 70,000 air miles.

Driven by data
We were asked to create a newsletter, showcasing VCCPme’s data credentials. The result, ‘DRIVEN’, a series of emails reflecting and celebrating the fact that behind everything is data. 

Everyday shopping to dream destinations
Email and direct mail for Virgin Atlantic Credit Card, showing how everyday spending on your card adds up to your next VAA flight.

Generating more good things

To make rewards more exciting, we gave Compare the Market’s meerkats a machine, to generate even more good things. Simples.