The joy of waves


Many women don’t realise they have naturally beautiful waves, they just think their hair is unruly. For the first time, they can embrace their curls with Curlsmith’s new Effortless Waves. We picked five real women, gave them an editorial-style photoshoot, and captured the moment they discovered they had beautiful waves.












The campaign also made waves. Read the headlines in  RetailTimes, MarketingBeat, AdsOfTheWorld, AdsOfBrands.