Be the difference

We were asked to recruit the next generation of children’s social workers when the profession was getting a lot of bad press. The Sun newspaper had launched a vicious campaign against social workers after Baby P had died under the care of Haringey Council. Serious stuff.

The campaign picked up several notable awards including:
Campaign Big Awards - Government (national and local) – Finalist
BIMA - Best Use of Email - Finalist
Cristal nominations - Cyber - Nomination
Directory - Online & Digital -Shortlisted.
DMA International Echo Awards - Business and Consumer Services - 5th place 

It was also the most successful CWDC campaign ever, exceeding all targets: the registration target was 43, but the campaign achieved a whopping 623. The click-to-registration target was 6%, and we achieved 50.4%. And we really did help recruit the next generation of social workers. Job done.