No teeth? No problem

Sticky tape is a low-interest category, so we set out to create an interesting and quirky campaign. The idea, No Teeth – No Problem exploited the human tendency to bite tape from a roll. Even though the heroes of our ads have missing teeth, they still find it easy to wrap their presents beautifully with super-handy Scotch Tape pre-cut strips.

The TV spots were shot by the New York-based production team of Guy Shelmadine and Richard Farmer, who work under the collective title of Happy. The people in the TV spots were found during street-casting sessions in Vancouver and put through intensive rehearsals to capture a unique comic performance.