TESCO MOBILE ‘FIXED PRICES’

Nine million people on rolling contracts were about to be hit by other network’s price hikes. We were asked to wake the nation up to the impending price hikes and position Tesco Mobile as the people’s champion.


Our playful and disruptive lines mirrored people’s frustration around the country and helped them understand how much they could save with Tesco Mobile.


RESULTS

Within just one week of the campaign breaking, Tesco Mobile saw a three-point increase in brand consideration, driving the largest increase in market share ever recorded. 


The campaign also doubled the brand's social share of voice, testament to the sheer ‘talkability’ of the work.



HONOURS & AWARDS

2022 Creative Circle Awards - Best Headline Across All Mediums - Silver.
2022 Creative Circle Awards - Best Writing for Outdoor Campaign - Silver.
2022 Creative Circle Awards - Best Writing for Press Campaign - Silver.
2022 Creative Circle Awards - Best Press Campaign - Silver.
















SOCIAL






CAMPAIGN TALKABILITY

CURLSMITH

Many women don’t realise they have naturally beautiful waves, often putting it down to their hair just being unruly or wild.


Curlsmith’s new Effortless Waves product is helping change that and getting women to embrace their curls for the first time.


We picked five real women, and gave them an editorial style photoshoot, showing the exact moment they realised they were ‘wavy’ — and how  ‘wavy’ hair isn’t something to shy away from.


HONOURS & AWARDS

The campaign about waves made some waves. Read the headlines, RetailTimes, MarketingBeat, AdsOfTheWorld, AdsOfBrands.

UNIQLO 

To build Uniqlo’s innovation creds, we came up with the idea to hold a speed-dating event where single hopefuls would wear biometric T-shirts to let possible partners know how they are feeling. Sensors in the T-shirt would detect increases in heart rate and body temperature. The resulting level of arousal would be displayed using heart-shaped flat LED panels on the shirt.
 

 


PEDIGREE ‘TRACKS’

Sales of Pedigree wet food were in chronic decline, while a study warned that almost half of UK dogs were overweight. We had to change perceptions about the health benefits of Pedigree wet food, so we created Pedigree Tracks: a health-tracking app to tackle canine obesity. The app allows owners to create personalised profiles for their dogs, record exercise and find the perfect Pedigree diet.

RESULTS

Sales of Pedigree wet food increased for the first time in five years.
80,000+ downloads of Pedigree Tracks App.

HONOURS & AWARDS

Pedigree Tracks App
2016 - Brand Republic Digital Awards - Winner (in the mobile category).
Mentioned across many online publications.

YouTube film 'Go Dog'
Over 1.1 million views.

Y




MEDIA COVERAGE

3M SCOTCH TAPES

Sticky tape is a low-interest category, so we set out to create an interesting and quirky campaign. The idea, No Teeth – No Problem exploited the human tendency to bite tape from a roll. Even though the heroes of our ads have missing teeth, they still find it easy to wrap their presents beautifully with super-handy Scotch Tape pre-cut strips.


The TV spots were shot by the New York-based production team of Guy Shelmadine and Richard Farmer, who work under the collective title of Happy. The people in the TV spots were found during street-casting sessions in Vancouver and put through intensive rehearsals to capture a unique comic performance.


HONOURS & AWARDS

The print ads appear in the book, Taschen’s Advertising Now.








MEDIA COVERAGE